During my final year at university, I did a major research project with the title "what has shifted our expectations of infographics towards the emphasis on design rather than the content?". This led on to a practical project where I created an imaginary public transport company called "WATCH", with its own website, downloadable applications and pocket size timetables.

The company would provide guaranteed destination and arrival times at the same time every hour and would give customers additional information on tourist attractions, suggested walks and landmarks.

The printed out pocket timetables allow you to view bus or train times easily whilst on the go. The "wheel" style timetable is a good tool for the aging population because of the large type.

Below are two videos about the WATCH application, an advert and a tutorial about how it would work.

Song: Simon & Garfunkel - Homeward Bound